Community Website & Holistic Digital Communication – Mum’s horizon

Designing a warm, structured and multilingual digital space to support women through life transitions.

Web Content · WordPress · UX & Communication Strategy

Mumshorizon was created as a community-driven platform for women going through personal transitions — such as separation, motherhood, career change or relocation — who often feel overwhelmed, disconnected or lacking a sense of belonging.

The challenge was to design a digital space that felt safe, human and accessible, while also being structured enough to support content growth, multilingual communication and long-term community engagement.

This project was developed for a community of women going through life transitions—such as separation, career change, relocation, or motherhood—who often feel lonely, disconnected, or lacking a sense of belonging.

The aim was to create a digital space and communication strategy that helps women reconnect with themselves and others through nature, creativity, personal wellbeing, and safe community support.

My Role

I was responsible for the full digital conception and implementation of the platform, combining content strategy, UX thinking and WordPress development to create a scalable and easy-to-manage system.

• Web & UX design: information architecture, page structure and user flows.

• WordPress implementation: custom layouts built with Divi for easy content management.

• Multilingual setup: content structure and translations using Polylang.

• Content & messaging: empathetic copywriting, calls to action and storytelling.

• Communication strategy: newsletter, lead magnets and email automation.

Selected screens

Results & impact

Beyond visual design, the project focused on building a sustainable and scalable content system that could grow with the community.

• Increased newsletter subscriptions after launching a dedicated landing page and lead magnet.

• Reduced content creation time thanks to reusable WordPress templates.

• Improved clarity and consistency in communication across web and email channels.

• Enabled non-technical team members to manage and update content autonomously.

Key learnings

This project reinforced the importance of combining emotional communication with clear structure. By designing both the content strategy and the technical foundation, the platform became not only a place to connect, but also a practical tool that could evolve over time without adding complexity for the team.

Interested in similar projects or collaboration?