Project Context

Elion is a B2B industrial company working with international markets.
During my time at Elion, I worked as part of the marketing and communication team, supporting the company’s digital presence over several years.

My role combined web content management, CMS administration, content migration, digital communication, newsletters and visual assets, ensuring consistency across the website, email campaigns and corporate materials.

My role

As a Web Content & Digital Communication Specialist, I worked closely with marketing, sales and technical teams to manage and update digital content, improve content structure and support ongoing communication needs.

What I did

• Maintained and updated the corporate WordPress website, managing pages, news sections and product-related content through the CMS.

• Improved content structure and information hierarchy to support usability and clarity for different audiences.

• Supported website redesigns, ensuring content accuracy, consistency and SEO-friendly structure (Yoast).

• Built and managed B2B email newsletters and campaigns using Mailchimp and basic HTML/CSS.

• Created and updated digital communication materials (presentations, banners, flyers and catalogs) to support marketing and sales teams.

• Ensured visual and editorial consistency across website, email and digital assets.

Featured Projects:

2. WEB CONTENT & CMS MANAGEMENT (WORDPRESS)

I was responsible for managing, updating and maintaining the company’s website, ensuring content accuracy, structure and long-term usability.

Key Contributions:

• Managed and updated the corporate website using WordPress CMS, including pages, news sections and product-related content.

• Led the migration of the corporate website from Dreamweaver to WordPress, adapting existing content and structure to a CMS-based environment.

• Updated and maintained the product database, ensuring information was accurate and aligned with sales and marketing needs.

• Uploaded, edited and maintained website content on a regular basis.

• Supported website updates and improvements over time, working closely with internal teams.

• Collaborated in website redesign processes, adapting content structure within WordPress.

View project: elion.es 

1. CONTENT STRUCTURE, USABILITY & UX SUPPORT

I was responsible for organising, structuring and adapting content to improve clarity, usability and accessibility across the website.

• Structured and reorganised web content to improve information hierarchy and navigation.

• Adapted content to different layouts and formats to ensure clarity across devices.

• Managed content translations and multilingual adaptations to support international communication.

• Ensured consistency between original and translated content across web and digital materials.

• Worked closely with technical teams to align content structure with platform and CMS requirements.

This experience allowed me to combine design, content creation, and digital marketing skills to deliver professional and engaging email communications.

4. Visual assets, infographics & corporate materials

(digital communication support)

I was responsible for creating and maintaining visual and communication assets to support the company’s digital and corporate communication.

Key Contributions:

• Designed and updated infographics, visual assets and digital illustrations for web and email communication.

• Created and maintained corporate materials such as catalogs, flyers, presentations and banners.

• Ensured visual and editorial consistency across digital platforms and printed materials.

• Adapted visual content for different formats, campaigns and communication needs.
• Supported marketing and sales teams with visual materials for product communication and events.

5. Collaboration & working context

I was responsible for working closely with internal teams to ensure content and digital communication were aligned with business objectives.

• Collaborated with marketing, sales and technical teams in a cross-functional environment.
• Supported long-term digital communication needs rather than one-off campaigns.
• Ensured content accuracy, consistency and alignment across web, email and corporate materials.

6. Tools & platforms

WordPress (CMS) · Content migration · Web content management · Content structure · Multilingual content · Mailchimp · HTML/CSS (basic) · Digital communication · Visual assets

6. Closing note

This role represents long-term experience supporting a CMS-based digital platform, combining web content management, structured communication, newsletters and visual assets within a B2B industrial environment.