Leafytots: E-commerce Website, CMS & Content Management for a Sustainable Clothing Brand

Project overview

Leafytots is a sustainable children’s clothing brand and my own end-to-end digital project.
I was responsible for building, managing and maintaining the full e-commerce platform, combining CMS management, content structure, product content, newsletters and visual assets.

This project allowed me to work hands-on with WordPress, WooCommerce and content-driven e-commerce, managing the platform over time rather than as a one-off launch.

E-commerce website & CMS management (WordPress / WooCommerce)

I was responsible for building, managing and maintaining the e-commerce website and its content through the CMS.

• Built and launched the e-commerce website, including page structure, navigation and content organisation.

• Managed website content using WordPress and WooCommerce, including pages, collections and product content.

• Created and maintained product pages, descriptions, images and stock information.

• Managed ongoing website updates and content changes through the CMS.

• Ensured content accuracy, consistency and usability across the platform.

Content structure, UX & usability support

I was responsible for structuring content and improving usability to support a clear and user-friendly shopping experience.

• Defined and organised content structure and information hierarchy across the website.

• Adapted content layouts to support usability and ease of navigation.

• Ensured consistency across pages, product listings and informational content.

• Optimised content presentation for different devices (desktop and mobile).

Platform transition & CMS continuity

(Shopify → WordPress)

I was responsible for managing the e-commerce platform before and after its transition from Shopify to WordPress, ensuring content continuity and ongoing CMS maintenance.

• Built and managed the original e-commerce website on Shopify, including product pages, collections, content and visual structure.

• Prepared and organised website content to ensure a smooth transition to a WordPress-based environment.

• Collaborated with a developer during the migration process, providing content, structure and platform requirements.

• Continued working directly in WordPress CMS after the migration, managing content updates, pages and product information.

• Ensured content accuracy, consistency and usability across the platform after the transition.

Email newsletters & digital communication

I was responsible for setting up and managing email communication to support customer engagement.

• Designed and built email newsletters aligned with website content and brand communication.

• Managed newsletter content and layouts.

• Supported ongoing communication with users through email campaigns.

Visual identity & digital assets

(Supporting role within the platform)

I was responsible for creating and maintaining the visual identity and digital assets supporting the website and communication.

• Designed the visual identity of the brand.

• Created visual assets for the website, newsletters and social media.

• Ensured visual and editorial consistency across all digital touchpoints.

Tools & platforms 

WordPress · WooCommerce · CMS management · Product content · E-commerce content · Shopify · Email newsletters · Digital assets

Closing note

This project demonstrates my ability to manage a content-driven e-commerce platform, combining CMS administration, product content, UX support and digital communication within WordPress.